Enterprise Rent-A-Car signs on as official sponsor for Fiesta Bowl
Participating in this sponsorship deal:
About Sponsor:
Enterprise Holdings, Inc. is a privately held company formed in 2009 to operate rental car subsidiaries: Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, WeCar and its commercial fleet management, used car sales, and commercial truck rental operations. Enterprise Holdings was formed as part of a reorganization that followed Enterprise Rent-A-Car's acquisition of Vanguard Automotive Group. The resulting company was 21st on the 2008 Forbes list of "Largest Private Companies in America."
About Property:
The Fiesta Bowl is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee. Previous sponsors included Sunkist, IBM, Tostitos and Vizio.