Estrella TV signs on as for Stand Up To Cancer
Participating in this sponsorship deal:
About Sponsor:
Estrella TV (Spanish pronunciation: [esˈtɾeʎa tβ]; stylized on-air as estrellaTV; translated in English as Star TV) is an American Spanish-language broadcast television network that is owned by Liberman Broadcasting. The network primarily features programs, the vast majority of which are produced by the network itself, aimed at Hispanic and Latino American audiences – featuring a mix of variety and sketch comedy series, music programming, reality television series, scripted anthology drama series, news programming, sports, and imported Mexican-produced feature films.[
About Property:
Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C raised over $100 million after that evenings broadcast.