Everlast signs on as official sponsor for Canelo Alvarez
Participating in this sponsorship deal:
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About Sponsor:
Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Based in Manhattan, Everlast's products are sold across more than 75 countries. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.
About Property:
Santos Saúl Álvarez Barragán born July 18, 1990 commonly known as El Canelo, from canela, Spanish for cinnamon, in reference to his red hair; is a Mexican professional boxer in the Light Middleweight division. Canelo is the UNDISPUTED SUPER MIDDLEWEIGHT WORLD CHAMPION and holds WBC, WBA, WBO, IBF and Ring Magazine Super Middleweight World Titles.