Expedia signs on as official sponsor for Brand USA
Participating in this sponsorship deal:
About Sponsor:
Expedia is an Internet-based travel website based in the US with localized sites for 20 countries . It books airline tickets, hotel reservations, car rentals, cruises, vacation packages and various attractions and services via the World Wide Web and telephone travel agents. The site uses multiple global distribution systems like Amadeus or the Sabre reservation systems for flights and for hotels, Worldspan and Pegasystems, along with its own hotel reservation system for contracted, bulk-rate reservations. This last is shared with other Expedia, Inc. sites.
About Property:
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America's boundless possibilities.