Expedia signs on as official sponsor for UEFA Champions League
Participating in this sponsorship deal:
About Sponsor:
Expedia is an Internet-based travel website based in the US with localized sites for 20 countries . It books airline tickets, hotel reservations, car rentals, cruises, vacation packages and various attractions and services via the World Wide Web and telephone travel agents. The site uses multiple global distribution systems like Amadeus or the Sabre reservation systems for flights and for hotels, Worldspan and Pegasystems, along with its own hotel reservation system for contracted, bulk-rate reservations. This last is shared with other Expedia, Inc. sites.
About Property:
The UEFA Champions League, known simply as the Champions League and originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organised by the Union of European Football Associations since 1955 for the top football clubs in Europe. It is the most prestigious club competition in European football. The final of the competition is the most watched annual sporting event worldwide, drawing over 178 million television viewers.