Fairmont Hotels & Resorts signs on as official sponsor for Texas Longhorns
Participating in this sponsorship deal:
About Sponsor:
Fairmont Hotels & Resorts is a chain of luxury hotels headquartered in Toronto, Ontario. It was established in 2001 following the merger of Canadian Pacific Hotels and Resorts (founded in the late 1880s) and Fairmont Hotels (founded in 1907). Fairmont operates 75 properties in 24 countries, with a strong presence in Canada and the United States. The hotel chain is owned by AccorHotels, which acquired FRHI Hotels & Resorts in 2016.
About Property:
Texas Longhorns athletics programs include the extramural and intramural sports teams of The University of Texas at Austin. These teams are referred to as the Texas Longhorns , taking their name from the Longhorn cattle that were an important part of the development of Texas, and are now the official "large animal" of the State of Texas. The University of Texas at Austin is the apparent flagship institution of The University of Texas System. The women's teams are sometimes called the Lady Longhorns, but generally both the men's and women's teams are referred to as the Longhorns, and the mascot is a Texas Longhorn steer named Bevo.