Fairway Market signs on as official sponsor for Five Boro Bike Tour
Participating in this sponsorship deal:
About Sponsor:
Fairway Market is a grocery chain. It is one of the nation's highest grossing food retailers per square foot with 14 million customers per year. It was founded in the early 1930s. The stores are known for vast selections of fresh products and every day groceries at a good value. The Fairway stores carry a wide variety of private label products in specialty and basic items. Fairway has had significant store expansion in the New York area, with 9 locations in the tri-state area including 7 superstores and 2 super wine and spirit shops.
About Property:
The Five Boro Bike Tour is an annual recreational cycling event in New York City. It is produced by Bike New York. Conducted every year on the first Sunday of May, the 42-mile (68 km) ride includes over 30,000 riders. The route takes riders through all five of New York's boroughs and across five major bridges. The route includes expressways, which are closed to automobile traffic for the ride.[1]