Snapshot
November 07, 2016

Fanatics signs on as official sponsor for Atlanta United FC

Participating in this sponsorship deal:

Okcnagxi 400x400 Atlanta mls.svg

About Sponsor:

Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.

About Property:

Atlanta United FC is a Major League Soccer expansion franchise in Atlanta, Georgia that plans to begin play in 2017. The team, which was announced by the league on April 16, 2014, will be owned and operated by Home Depot co-founder and Atlanta Falcons owner Arthur Blank, and will play in the new Mercedes-Benz Stadium, currently under construction.

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ATLANTA and SILICON VALLEY – Fanatics, Inc., the global leader for licensed sports merchandise, and AMB Sports and Entertainment (AMBSE) today announced a long-term partnership to become the company’s official multichannel retail partner.  This deal includes retail operations for events at Mercedes-Benz Stadium scheduled to open in summer 2017 that will serve as the home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United.
Read more at mercedesbenzstadium.com »
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