Fanatics signs on as official sponsor for British & Irish Lions Rugby Tour
Participating in this sponsorship deal:
About Sponsor:
Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.
About Property:
The British and Irish Lions (formerly known as the British Isles and the British Lions) is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions generally select international players; they can pick uncapped players available to one of the four unions, but in recent years this has rarely occurred. Combined rugby union sides from the then United Kingdom of Great Britain and Ireland toured in the Southern Hemisphere from 1888 onwards. The first tour took place as a commercial venture, made without official backing,[1] but the six subsequent visits that took place before the 1910 South Africa tour, the first representative of the four Home Unions,[2] enjoyed a growing degree of support from the authorities.