Snapshot
May 25, 2016

Fanatics signs on as official sponsor for European Tour

Participating in this sponsorship deal:

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About Sponsor:

Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.

About Property:

The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.

Read More
The European Tour and multi-channel retail partner Fanatics, have today announced an extensive long-term deal which extends Fanatics’ position as Official Retail Partner for the European Tour and Ryder Cup Europe for the next seven years.
Read more at www.europeantour.com »
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