Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.
The Oklahoma Sooners (often referred to as Oklahoma or OU) feature 19 varsity sports teams, each of which represents the University of Oklahoma, located in Norman. Both men's and women's teams are called the "Sooners", a nickname given to the early participants in the Land Rush of 1889, which initially opened the Unassigned Lands in the future state of Oklahoma to non-native settlement.[2][3] The university's athletic teams compete in the National Collegiate Athletic Association (NCAA)'s Division I, in the Big 12 Conference.