FBL Financial Group, Inc. is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
Prairie View A&M University offers a wide variety of varsity and intramural sports programs. Prairie View A&M University has an outstanding tradition of athletics. Men's and women's athletic teams are nicknamed the Panthers and the team colors are purple and gold. Prairie View A&M is a charter member of the Southwestern Athletic Conference (SWAC), and is a member of the West Division of the SWAC in sports since the conference is currently divided by two divisions (West and East). Prairie View competes in NCAA Division I in all varsity sports; in football, the Panthers play in the Division I FCS.