Farm Bureau Insurance signs on as naming rights partner for The Lawn at White River State Park
Participating in this sponsorship deal:
About Sponsor:
FBL Financial Group, Inc. is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
About Property:
White River Amphitheatre is a Live Nation managed concert venue, located in Auburn, Washington, on the Muckleshoot Indian Reservation, 15 miles northeast of Tacoma and 35 miles southeast of Seattle. The capacity is 20,000, with 9,000 covered seats. It hosts musical events, with Mount Rainier in the background and features two large video screens.
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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