Snapshot
November 06, 2014

FedEx signs on as official sponsor for National Basketball Association (NBA)

Participating in this sponsorship deal:

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About Sponsor:

FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000.

About Property:

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.

Read More
The NBA went into its offseason sales cycle facing the depths of the recession, but while the league didn’t quite complete a slam dunk, it will begin its new season with most of its pending renewals in the bag and no unexpected defections.
Read more at www.sportsbusinessjournal.com »
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