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November 06, 2014
FedEx signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
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FedEx signs on as sponsor for National Basketball Association (NBA)
The NBA went into its offseason sales cycle facing the depths of the recession, but while the league didn’t quite complete a slam dunk, it will begin its new season with most of its pending renewals in the bag and no unexpected defections.
Read more at www.sportsbusinessjournal.com »
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