Ferrara Candy Company signs on as official sponsor for James Harden
Participating in this sponsorship deal:
About Sponsor:
Headquartered in Oakbrook Terrace, Ill., Ferrara Candy Company is a leading general line candy manufacturer, created by the merger of Ferrara Pan Candy Company, Inc. and Farley's & Sathers Candy Company, Inc. in 2012. The Company manufactures a robust portfolio of branded and private label confections that consumers love.
About Property:
James Edward Harden, Jr. is an American professional basketball player who plays for the Houston Rockets of the National Basketball Association . He was a first-time All-Star in 2013, his first season with the Rockets. He was named NBA Sixth Man of the Year with the Oklahoma City Thunder in 2012.
OAKBROOK TERRACE, IL--(Marketwired - Feb 2, 2016) - Since 2013, Ferrara Candy Company's Trolli® brand has encouraged consumers to celebrate being Weirdly Awesome®. Today, the leading sour gummi brand announces their partnership with like-minded star basketball player James Harden. From letting Sour Brite Crawlers get "in his head" in a new TV spot, to engaging digital and social content and a new Sour Brite gummi inspired by his iconic beard, James Harden will bring the Weirdly Awesome campaign to life in weird and awesome ways throughout 2016.
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