Finish Line, Inc. is the second largest athletic retailer based in the United States, with international headquarters in Indianapolis, Indiana. The company, founded in 1976 by Alan Cohen, David Klapper and John Domont, operates over 600 stores in 48 states under the Finish Line name.
The mission of the 500 Festival is to produce life-enriching events and programs while celebrating the spirit and legacy of the Indianapolis 500 and fostering positive impact on the city of Indianapolis and state of Indiana. Indianapolis is largely defined by the historic Indianapolis 500 and the grand community festival that surrounds it. With nearly 50 annual events and programs, the 500 Festival fuels the entire magical month of May.