First Data signs on as official sponsor for Southeastern Conference (SEC)
Participating in this sponsorship deal:
About Sponsor:
First Data Corporation is an American payment processing company headquartered in Atlanta, Georgia. First Data is a provider of electronic commerce and payment solutions. The company's portfolio includes merchant transaction processing services; credit, debit, private-label, gift, payroll and other prepaid card offerings; fraud protection and authentication solutions; electronic check acceptance services through TeleCheck; as well as Internet commerce and mobile payment solutions. The company's STAR Network offers PIN-secured debit acceptance at ATM and retail locations.
About Property:
The Southeastern Conference (SEC) is an American college athletic conference that operates in the southeastern part of the United States. It is headquartered in Birmingham, Alabama. The SEC participates in the National Collegiate Athletic Association (NCAA) Division I in athletic competitions; for football, it is part of the Football Bowl Subdivision (FBS), formerly known as Division I-A. The conference is one of the most successful financially, consistently leading most conferences in revenue distribution to its members, including an SEC record $220.0 million for the 2010–2011 fiscal year.