Snapshot
August 17, 2016

Fitbit (now part of Google) signs on as official sponsor for New York City Marathon

Participating in this sponsorship deal:

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About Sponsor:

*Owned by Google. Fitbit Inc. is an American company headquartered in San Francisco, California in the connected health and fitness category that designs products and experiences that track everyday health and fitness. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics.

About Property:

The New York City Marathon (branded TCS New York City Marathon and formerly branded ING New York City Marathon for sponsorship reasons) is an annual marathon (42.195 km or 26.219 mi) that courses through the five boroughs of New York City.

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Fitbit (FIT), the leader in the connected health and fitness market, today announced a two-year partnership with New York Road Runners designed to provide runners of all levels with relevant data, inspiration and guidance to reach their goals at the TCS New York City Marathon. The association between Fitbit, the first-ever official fitness tracker partner of the race, and the largest marathon in the world, extends beyond race day, encouraging runners to participate in enriching community-building activities and to use Fitbit’s platform of activity trackers and mobile tools to perform at their personal best.
Read more at sports.yahoo.com »
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