Snapshot
November 06, 2014

Florida Lottery signs on as licensee for Miami Dolphins

Participating in this sponsorship deal:

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About Sponsor:

The Florida Lottery is a government-run organization in the state of Florida, USA. With numerous on-line and scratch-off games available, players have a wide variety of prize levels to choose from. Since it began, the Florida Lottery has continued to add variety to its portfolio of games. The Lottery has experimented with higher price points, enhanced traditional games, and introduced seasonal promotional games. In 2012, Florida was the third-ranked state in yearly lottery revenue with $4.45 billion; revenue passed $5 billion in fiscal year 2013. Florida passed the legislation to enact the lottery in 1986 by a two to one ratio. The new lottery was spearheaded by Governor Bob Martinez and the Florida legislature with the mission of maximizing revenues for the enhancement of public education in Florida. The lottery was founded on the basis that it would provide the people of Florida the opportunity to benefit from additional revenues while providing the highest quality games available. The lottery's first game, MILLIONAIRE was a $1 scratch-off that was immensely popular. Within 17 days, the scratch-off game had paid back the entire $15.5 million to the state's general fund. Florida currently offers eight terminal games: Powerball; Florida Lotto; Cash 3; Play 4; Fantasy 5; Mega Money; Lucky Lines; and Mega Millions, which became available in Florida on May 15, 2013.

About Property:

The Miami Dolphins are a Professional football team based in the Miami metropolitan area in Florida. The team is part of the Eastern Division of the American Football Conference (AFC) in the National Football League (NFL). The Dolphins play home games at Sun Life Stadium in the northern suburb of Miami Gardens, and have their headquarters at the Miami Dolphins Training Facility in Davie, Florida.

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The Dolphins are "partnering with the Florida Lottery on a scratch-off game in which fans can win cash as well as tickets, merchandise, discounts and other prizes," according to Sarah Talalay of the South Florida SUN-SENTINEL. The $5 tickets were "available at select retailers" last week, and they are set to be released statewide tomorrow. The Dolphins also "will sell the tickets at Sun Life Stadium during games this season." The tickets "include 12 chances to win cash prizes ranging from $5 to $100,000," and "losing tickets have value in a second-chance game." Meanwhile, the Buccaneers and Jaguars also are "launching scratch-off games." The majority of each team's tickets "will be available in their markets, but a limited number will be sold in other parts of the state." The teams "each receive a licensing fee for the use of their logos and may also be paid for prize merchandise." The Florida Lottery indicated that the Dolphins are receiving $656,174 in licensing fees; the Buccaneers $525,580; and the Jaguars $300,000. Lottery officials estimated that if all three scratch-off games "sell out their ticket allotments" -- 3.9 million for the Dolphins, 3.24 million for the Buccaneers and 1.56 million for the Jaguars -- it could generate up to $8.9M for the state's Educational Enhancement Trust Fund (South Florida SUN-SENTINEL, 7/31).
Read more at www.sportsbusinessdaily.com »
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