Food Should Taste Good signs on as official sponsor for Revlon Run/Walk For Women
Participating in this sponsorship deal:
About Sponsor:
Food Should Taste Good is a rapidly-growing natural snack foods company based in Needham Heights, Mass. Food Should Taste Good products compete in the natural and organic salty snacks category ? a segment that has experienced double-digit sales growth for the past two years and that has outpaced the growth of the broader salty snacks category. Food Should Taste Good snacks are sold at club, natural, and traditional retailers in the U.S. and Canada. In February of 2012, General Mills acquired the company.
About Property:
The Revlon Run Walk is a 5k race running and walking event that is important to cancer survivors and those who want to contribute. Two run/walk events are held annually in Los Angeles, California and New York City and often attended by famous people. All of the proceeds are used to help fight cancer, specifically women's cancers such as breast cancer, ovarian cancer, and uterine cancer through awareness, research, patient counseling, and outreach programs. Money is raised through sponsor donations, runner pledges, and outside public support via text message and social media.