Snapshot
November 06, 2014

Footjoy signs on as official sponsor for European Tour

Participating in this sponsorship deal:

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About Sponsor:

The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and golfing apparel.

About Property:

The PGA European Tour is an organization which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Seniors Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe and is second to the United States-based PGA Tour in worldwide prestige. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984. Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside of North America.

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Following the success of the initial agreement, which has gone from strength to strength since 2008, the new contract will encompass a variety of mutually beneficial brand-sharing and marketing elements. 
Read more at www.europeantour.com »
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