Ford signs on as naming rights partner for Dallas Cowboys
Participating in this sponsorship deal:
About Sponsor:
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.
About Property:
The Dallas Cowboys are a professional American football franchise that plays in the Eastern Division of the National Football Conference (NFC) of the National Football League (NFL). They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas. The team plays its home games at Cowboys Stadium in Arlington, Texas, a suburb of Fort Worth which finished construction in time for the 2009 season.
Full terms of the deal were not disclosed. According to the original 2013 agreement with the Cowboys, Frisco will receive 3 percent of any naming rights revenue from the stadium, up to $500,000 a year.
Read more at www.dallasnews.com »
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