Ford signs on as official sponsor for Essence Festival
Participating in this sponsorship deal:
About Sponsor:
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.
About Property:
Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.
NEW YORK, June 12, 2012 /PRNewswire/ -- Every year over 400,000 people from around the world descend upon New Orleans for the only music festival that offers show-stopping performances from top entertainers, free inspiring and empowering conversations and messages from the world's leading innovators, leaders, and thinkers, plus four days of family and cultural experiences: the ESSENCE Music Festival. This year, in its 18th year anniversary, the 2012 ESSENCE Musical Festival presents a newly expanded four day weekend celebrating the "Power of Our Voice" on July 5, 6, 7 and 8 with compelling programming featuring the biggest names in entertainment and the nation's most influential speakers, artists, authors and educators.
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