Ford signs on as title sponsor for Quick Lane Bowl
Participating in this sponsorship deal:
About Sponsor:
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.
About Property:
The Quick Lane Bowl is a post-season college football bowl game certified by the NCAA that began play in the 2014 season. Backed by the Detroit Lions of the National Football League, the game features a bowl-eligible team from the Big Ten Conference competing against an opponent from the Atlantic Coast Conference.
The Detroit Lions and Ford Motor Company announced today a multiyear agreement designating Ford’s Quick Lane Tire & Auto Center as title sponsor for an annual college football bowl game held at Ford Field in Detroit. This year’s game is scheduled for Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.
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