Snapshot
November 06, 2014

Ford signs on as official sponsor for The Amazing Race

Participating in this sponsorship deal:

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About Sponsor:

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.

About Property:

The Amazing Race is a reality television game show in which teams of two people, who have some form of a preexisting personal relationship, race around the world in competition with other teams. Contestants strive to arrive first at "pit stops" at the end of each leg of the race to win prizes and to avoid coming in last, which carries the possibility of elimination or a significant disadvantage in the following leg. Contestants travel to and within multiple countries in a variety of transportation modes, including planes, balloons, helicopters, trucks, bicycles, taxicabs, personal car, jeepneys, trains, busses, boats, and by foot.

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