Ford signs on as official sponsor for The Biggest Loser
Participating in this sponsorship deal:
About Sponsor:
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.
About Property:
The Biggest Loser is a television show broadcast in many countries. It first started in the United States. It centers on overweight contestants attempting to lose the most weight to fight for a cash prize. There are different variations of the Biggest Loser around the world. Each country has made its own adaptation to the show; however, the contestants always have the same goal: to lose the highest percentage of weight to become the Biggest Loser. The USA Network will be bringing back the hit weight-loss competition series in 2020.