Snapshot
September 06, 2019

Ford signs on as title sponsor for Wisconsin Badgers

Participating in this sponsorship deal:

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About Sponsor:

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.

About Property:

The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball. The Badgers have several major on-campus facilities, including Camp Randall Stadium, the UW Field House, and the Kohl Center. They compete in the Big Ten Conference in all sports except men's and women's ice hockey and crew. Ice hockey competes in the Western Collegiate Hockey Association and crew in the Eastern Association of Rowing Colleges .

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MADISON, Wis. – University of Wisconsin Athletics and its multimedia rightsholder, Badger Sports Properties of Learfield IMG College, announced today that the Varsity Club Level at Camp Randall Stadium will take on a new name this football season — “Ford Varsity Club” — due to a new commitment by the Wisconsin Ford Dealers.
Read more at https://www.learfield.com »
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