Snapshot
November 06, 2014

Ford signs on as official sponsor for X Games

Participating in this sponsorship deal:

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About Sponsor:

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.

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With the X Games set to kick off in Aspen, Colorado this week, event owners ESPN have announced GoPro, Red Bull, Jeep and Ford as the first ever global sponsors of the action sports event series.
Read more at www.sportspromedia.com »
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