Foster's signs on as official sponsor for Collegiate Rugby Championship
Participating in this sponsorship deal:
About Sponsor:
Foster's Lager is an internationally distributed Australian brand of 5.2% abv pale lager. It is a product of Foster's Group brewed under licence in several countries, including the U.S. and Russia. The European rights to the beer are owned by Heineken International, who brew and distribute a 4% ABV Foster's in most European countries, including the United Kingdom, Greece, France, Belgium, Portugal, Poland, Finland, Germany, Spain, Sweden, Ukraine and Ireland. In the United States and India, rights to the brand are owned by SABMiller. In Canada, Foster's is brewed by Molson Canada under licence from Foster's Brewing International.
About Property:
The Collegiate Rugby Championship is a college rugby sevens tournament held every June in the United States. The CRC is the highest profile college rugby competition in the United States, with the tournament broadcast live on NBC every year. The CRC has capitalized on the surge in popularity of rugby following the 2009 announcement of the addition of rugby to the Summer Olympics.