Founders Brewing signs on as official sponsor for Chicago White Sox
Participating in this sponsorship deal:
About Sponsor:
Canal Street Brewing Co., L.L.C.,[1] d/b/a Founders Brewing Company,[2] is a brewery in Grand Rapids, Michigan, USA.
About Property:
The Chicago White Sox are a Major League Baseball team located in Chicago, Illinois.The White Sox play in the American League's Central Division. Since 1991, the White Sox have played in U.S. Cellular Field, which was originally called New Comiskey Park and nicknamed The Cell by local fans. The White Sox are one of two major league clubs based in Chicago, the other being the Chicago Cubs of the National League. The White Sox last won the World Series in 2005 when they played the Houston Astros and swept them in four games.
The Chicago White Sox announced new marketing partnership agreements with four Midwest breweries -- Goose Island Beer Company, Chicago; Pabst Brewery, Milwaukee, Wisconsin; Bell's Brewery, Kalamazoo, Michigan; and Founders Brewing Co., Grand Rapids, Michigan. Through a partnership with Lakeshore Beverage, the Chicagoland beverage distributor that partners with the beer producers, each brewery will be featured in a new in-game promotion called "Beer of the Homestand" throughout the season. In addition, the brands will receive prominent in-park exposure through a branded interactive kiosk on the 100 level, presence on the digital LED ribbon boards throughout the ballpark and logo display in the Craft Kave located near the right field bullpen.
Read more at m.whitesox.mlb.com »
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