Four Loko signs on as official sponsor for Electric Daisy Carnival
Participating in this sponsorship deal:
About Sponsor:
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company.[1] Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe.[2] The name "Four" is derived from the original drink's content of four standard drinks.
About Property:
Electric Daisy Carnival is an international annual electronic dance music festival held in the summertime in the United States and Puerto Rico. Founded by Insomniac Events, the festival has been hosted by venues in California, Colorado, Florida, Nevada, New Jersey, Texas, and Puerto Rico. Originally a one day Southern California event, the EDC spread to multiple venues in multiple states from June through August. In 2009, the festival was expanded to a two day event. The Las Vegas event lasted 3 days in 2011 and drew a grand total of 240,000 persons. The 2012 Las Vegas event lasted 3 days and drew a grand total of 300,000+ persons.