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November 06, 2014

Foursquare signs on as official sponsor for Manchester City FC

Participating in this sponsorship deal:

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About Sponsor:

Foursquare, stylized as foursquare, is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues the application locates nearby.[3] Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".

About Property:

Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894. The club has played at the City of Manchester Stadium since 2003, having played at Maine Road from 1923.

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Richard Ayres, who heads up City's digital team, said: "Innovating with digital media has been a huge focus for us over the last year. We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services.
Read more at www.thedrum.co.uk/news/2012/05/17/manchester-city-football-club-checks-foursquare-partnership.com »
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