Snapshot
November 06, 2014

Foxwoods signs on as official sponsor for New York Knicks

Participating in this sponsorship deal:

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About Sponsor:

Foxwoods Resort Casino is a hotel-casino in Mashantucket, Connecticut, United States. Together with the MGM Grand at Foxwoods, it is one of the largest casino complexes in the world in terms of floor space for gaming. The entire resort comprises 4,700,000 sq ft (440,000 m2) of space. The casino has over 380 gaming tables including blackjack, craps, roulette, and poker. Foxwoods also has the most slot machines of any casino in the world, numbering over 7,200. There are several restaurants including a Hard Rock Cafe. Foxwoods has 1,416 hotel rooms and a two story arcade for children and teens.

About Property:

The New York Knickerbockers, prominently known as the Knicks, are a professional basketball team based in New York City. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). Established in 1946, the organization was a founding member of the Basketball Association of America, which became the NBA after a merger with the rival National Basketball League.

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MASHANTUCKET, Conn.--(BUSINESS WIRE)--Foxwoods Resort Casino, the premier resort casino destination on the East Coast, and Madison Square Garden announced today that they have extended and expanded their marketing partnership. The new agreement is highlighted by the innovative new “Foxwoods Final Five” platform that provides Foxwoods with exclusive advertising rights to the final five minutes of New York Knicks (NBA), New York Rangers (NHL), New York Islanders (NHL), and New Jersey Devils (NHL) home game telecasts on MSG and MSG Plus. The platform also extends in-arena at Madison Square Garden for Knicks and Rangers games. The multi-year partnership, which is part of a fully integrated marketing deal with MSG, marks the first time a sponsor has acquired exclusive in-game promotions during the last five minutes of a game telecast.
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