Frito Lay signs on as official sponsor for Atlanta Pride Festival
Participating in this sponsorship deal:
About Sponsor:
Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.
About Property:
Atlanta Pride, also colloquially called the Atlanta Gay Pride Festival, is a week-long annual lesbian, gay, bisexual, transgender pride parade held in Atlanta, Georgia . Established in 1971, it is one of the oldest pride parades in the United States. According to the Atlanta Pride Committee as of 2007, attendance was averaging around 200,000. Until 2008, it was held in Piedmont Park in Midtown Atlanta. In 2008 it was held in the Civic Center, but returned to Piedmont Park in 2009.
With approximately 250,000 patrons in attendance each year, Atlanta Pride provides numerous marketing and branding opportunities for businesses. Sponsor levels begin at $5,000.00 and benefits vary based on the level of contribution.
Read more at atlantapride.org/sponsors-partners/corporate/.com »
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