Frito Lay signs on as official sponsor for FarmVille
Participating in this sponsorship deal:
About Sponsor:
Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.
About Property:
FarmVille is a farming simulation social network game developed by Zynga in 2009. It is similar to Happy Farm, Farm Town, and older games such as the Harvest Moon series. Gameplay involving various aspects of farm management such as plowing land, planting, growing and harvesting crops, harvesting trees and bushes, and by raising livestock.
In a second brand partnership announced in as many months, Zynga today reveals a Frito-Lay promotion that offers FarmVille, CastleVille and CityVille virtual goods through codes packaged in snacks sold at Walmarts across the U.S.
Read more at www.insidesocialgames.com »
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