Frito Lay signs on as licensee for Transformers 4
Participating in this sponsorship deal:
About Sponsor:
Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.
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Transformers 4 is an upcoming American science fiction action film, the fourth installment of the live-action Transformers film series. Like its three predecessors, Transformers 4 is directed by Michael Bay and executive produced by Steven Spielberg. The film is set for release on June 27, 2014 in 3D.
Hasbro, Inc. (HAS), brought its TRANSFORMERS brand to the International Licensing Expo in Las Vegas geared up and ready to go for the highly anticipated movie release of Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures, hitting theaters June 27, 2014. The TRANSFORMERS franchise has agreed to more than 300 licensing agreements and promotional relationships worldwide supporting the brand.
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