Fruit of the Loom signs on as official sponsor for Summer X Games
Participating in this sponsorship deal:
About Sponsor:
Fruit of the Loom is an American company which manufactures clothing, particularly underwear. The company's world headquarters is in Bowling Green, Kentucky. It is currently a subsidiary of Berkshire Hathaway.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN , which focuses on action sports. The inaugural X Games were held in summer 1995 in Rhode Island.
X Games sponsorship packages include on site activations, rights to use X Games' logos, a media presence during telecasts and in ESPN The Magazine and positions in X Games digital and social media.
Read more at www.broadcastingcable.com »
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