G-Star Raw signs on as licensee for Pharrell Williams
Participating in this sponsorship deal:
About Sponsor:
G-Star RAW (commonly called G-Star) is a Dutch designer clothing company that, founded in Amsterdam in 1989, produces urban clothing. Models for the brand include Liv Tyler, Lily Cole, Girls' Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno.
About Property:
Pharrell Lanscilo Williams[1] (born April 5, 1973), also known by his mononym Pharrell (/fəˈrɛl/), is an American singer, rapper, and record producer.
NEW YORK, Feb. 9, 2016 /PRNewswire/ -- G-Star RAW and Pharrell Williams have announced a strategic partnership in which Pharrell Williams will be co-owner of the jeans brand and is set to be immersed in the company on many creative levels, from collections, to advertising and business strategy.
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