Snapshot
November 06, 2014

Gap signs on as official sponsor for Metropolitan Transit Authority

Participating in this sponsorship deal:

Data Data?1415807397

About Sponsor:

The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta.

About Property:

The Metropolitan Transportation Authority is a public benefit corporation responsible for public transportation in the U.S. state of New York, serving 12 counties in southeastern New York, along with two counties in southwestern Connecticut under contract to the Connecticut Department of Transportation, carrying over 11 million passengers on an average weekday systemwide, and over 800,000 vehicles on its seven toll bridges and two tunnels per weekday.

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It sputtered out of the subway vending machine, an oddity that deserved careful examination. Some riders asked a station agent how to swipe it. One woman was confused about whether it was even a MetroCard at all.
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