Gap signs on as official sponsor for Bumble
Participating in this sponsorship deal:
About Sponsor:
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta.
About Property:
Bumble is a location-based social and dating application which facilitates communication between interested users. In heterosexual matches, the app permits only women to start a chat with their male matches, while in same-sex matches either party can message first, though all free users must reply to messages within 24 hours or the match disappears.
"The entrepreneurial and explorer spirit of the brand continues to fuel our creativity and innovation today," said Mark Breitbard, Banana Republic President and CEO. "It's all in the details – from fabric innovation to design to customer experience – Banana Republic's collections are created for the journey and those living a life with no boundaries."
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