Garmin signs on as official sponsor for Liv Racing
Participating in this sponsorship deal:
About Sponsor:
Garmin Ltd., incorporated in Schaffhausen, Switzerland, is the parent company of a group of companies founded in 1989 by Gary Burrell and Min Kao , that develops consumer, aviation, and marine technologies for the Global Positioning System. Its subsidiary Garmin International, Inc. serves as headquarters for the Garmin Limited companies and is located in Olathe, Kansas in the United States. The largest operating subsidiary and primary production facility of Garmin Limited is Garmin Corporation , located in Sijhih City, Taiwan, a suburb of Taipei.
About Property:
Liv Racing (UCI code: LIV) is a women's professional cycling team, based in the Netherlands. The title sponsor is Liv, a sub-brand of Taiwanese bicycle manufacturer Giant Bicycles. The team's directeur sportif is Eric van den Boom. Riders for Liv Racing compete in the UCI Women's World Tour and other Elite Women's Cycling events throughout the world.