Snapshot
March 18, 2021

Garmin signs on as official sponsor for Total Direct Energy

Participating in this sponsorship deal:

Garmin logo Tde

About Sponsor:

Garmin Ltd., incorporated in Schaffhausen, Switzerland, is the parent company of a group of companies founded in 1989 by Gary Burrell and Min Kao , that develops consumer, aviation, and marine technologies for the Global Positioning System. Its subsidiary Garmin International, Inc. serves as headquarters for the Garmin Limited companies and is located in Olathe, Kansas in the United States. The largest operating subsidiary and primary production facility of Garmin Limited is Garmin Corporation , located in Sijhih City, Taiwan, a suburb of Taipei.

About Property:

Total Direct Énergie (UCI team code: TDE) is a professional road bicycle racing team that competes as a UCI ProTeam in UCI Continental Circuits races, and UCI World Tour races when invited as a wild card entry. In previous years, the team was known as Brioches La Boulangère, Bonjour, Bouygues Télécom, and Bbox Bouygues Telecom and Europcar. The 2015 season was the last under the sponsorship of Europcar; the team has been sponsored by Direct Énergie since 2016.[1]

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