Garmin signs on as official sponsor for Tough Mudder
Participating in this sponsorship deal:
About Sponsor:
Garmin Ltd., incorporated in Schaffhausen, Switzerland, is the parent company of a group of companies founded in 1989 by Gary Burrell and Min Kao , that develops consumer, aviation, and marine technologies for the Global Positioning System. Its subsidiary Garmin International, Inc. serves as headquarters for the Garmin Limited companies and is located in Olathe, Kansas in the United States. The largest operating subsidiary and primary production facility of Garmin Limited is Garmin Corporation , located in Sijhih City, Taiwan, a suburb of Taipei.
About Property:
Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.