Snapshot
November 06, 2014

Gatorade signs on as for Alianza de Futbol

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

Alianza de Futbol Hispano, created by BRC Group LLC, is the leading organization in the United States dedicated to the support and development of amateur Hispanic soccer. Through tournaments like Copa Alianza, Verizon Copita Alianza clinics and professional scouting programs, Alianza de Futbol Hispano gathers and promotes young amateur players' talent, giving them the opportunity to make their dreams come true.

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