Food & Beverage Energy/Sports Drink
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Read More
Audience tags

Parent Company

Sponsorpitch & PepsiCo
PepsiCo

Sponsorship Goals

Most Active Partner Property Type
Most Active Sponsors in the Industry
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators". Read More

Sponsorship Goals

Deals

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Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Key Markets

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Competitors

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Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Agencies

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Analytics

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