Gatorade signs on as official sponsor for Big East Conference
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Big East Conference (stylized as BIG EAST) is a collegiate athletic conference that competes in NCAA Division I in all sports except football, which is not sponsored. The conference has been officially recognized as a Division I multi-sport conference, effective on August 1, 2013. Its nucleus is composed of the "Catholic Seven" members of the Big East Conference (1979–2013): DePaul University, Georgetown University, Marquette University, Providence College, Seton Hall University, St. John's University, and Villanova University.