Gatorade signs on as for Colorado Buffaloes
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The University of Colorado Boulder sponsors 16 varsity sports teams. Both men's and women's team are called the Buffaloes or Golden Buffaloes . "Lady Buffs" referred to the women's teams beginning in the 1970s, but was officially dropped in 1993. The nickname was selected by the campus newspaper in a contest with a $5 prize in 1934 won by Andrew Dickson of Boulder. The university participates in the NCAA's Division I in the Pacific-12 Conference. The current athletic director is Boulder native Mike Bohn, hired on April 13, 2005. Colorado has won 24 national championships in its history, with 18 in skiing, including 2011. It was ranked #14 of "America's Best Sports College" in a 2002 analysis performed by Sports Illustrated.