Gatorade signs on as official sponsor for Gulf Coast Showcase
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Gulf Coast Showcase is a college basketball tournament that started in 2013 held at Hertz Arena in Estero, Florida. The men’s eight-team tournament, was designed to showcase the top mid-major programs from across the country. The women's tournament is held the week after the men's tournament.