Gatorade signs on as title sponsor for Hall of Fame Tip Off Tournament
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The Hall of Fame Tip Off is a preseason tournament organized by the Naismith National Basketball Hall of Fame which features eight NCAA Division I men’s basketball teams. Teams are separated into two divisions, the Springfield and Naismith, with the winner of the Naismith bracket named tournament champion. Eight games are played on the campus' of the teams in the Naismith division before the tournament takes place at the Mohegan Sun Arena in Uncasville, Connecticut.