Snapshot
November 07, 2017
Gatorade signs on as official sponsor for Indianapolis Marathon

Participating in this sponsorship deal:

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About Sponsor:

Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

About Property:

Held each October since 1996, the 19th Annual Indianapolis Marathon and Half Marathon at Fort Harrison includes a marathon, half-marathon, marathon relay, a 5K run/walk and 1 mile kids marathon.

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